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Sony’s OLED masterpiece, evolved.

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Sony’s latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sony’s best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality with 4K HDR clarity. Bright, vibrant colors, absolute black, and stunning contrast come to everything you watch. Acoustic Surface Audio+ brings 2.2 channel sound right from the screen.

 

MASTER Series Features

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Picture Precision

X1 Ultimate – Sony’s best processor works  to deliver unbelievable picture quality with 4K HDR clarity.

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Absolute Black

Pixel Contrast Booster to reveal bright, vivid colors and brilliantly refined detail which creates a picture with striking realism

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Warranty

Sony’s proven reliability and back up is unrivalled by all others, 3 year, in home Warranty.

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Resolution

Full Authentic 4K resolution, with deep black and saturation

Beautiful from any angle

A clean, minimalist design keeps you focused on what’s important – the picture. Ideal for opened planned spaces where viewing from afar does not mean a bad visual experience. BRAIVA is better from every angle

MASTER Series

Designing televisions that faithfully convey the creator’s intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and make beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.

Pictures and sound in perfect harmony

Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance.

Picture Processor X1 Ultimate

With unmatched processing power, the Picture Processor X1 Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.

OLED TV

True reality comes to life with deep black and natural color. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1 Ultimate. Sony’s 4K OLED HDR TV creates exquisite, unprecedented contrast.

Pixel Contrast Booster: Maximizing OLED contrast in every color

Powered by the Picture Processor X1 Ultimate, this OLED TV pairs the deep black and natural color of OLED with Pixel Contrast Booster for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.

Acoustic Surface Audio+

Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.

TV center speaker mode: The centerpiece of breathtaking sound

Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.

Enjoy studio quality with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 4K TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you’ll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Embrace the thrills of the theater

Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound

TRILUMINOS Display: Extra colors, extra brilliance

See vivid real world colors all around you. A TRILUMINOS Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

Say what you want to see with voice search

Spend less time browsing and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for “romantic comedies,” for example, brings up a list of suitable options

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder

Close to the wall, like a work of art

Mount your TV to the wall. It fits as close as a picture and blends effortlessly with your room. With slim wall mount brackets, this TV can be mounted much closer to the wall.

Object-based Super Resolution

Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.

Easy control with smart remote

Connect set-top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with a built-in voice control microphone and enhanced button layout makes it really easy to use, too.

Lush OLED