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Enter new worlds. 8K is here.

Astonishing detail is revealed with 8K resolution and the processing power to match. The Picture Processor X1™ Ultimate upscales everything you watch on the Z8H to brilliant near-8K HDR levels. Vibrant colors, incredible clarity, and amazing contrast create a picture, unlike anything you’ve experienced before on a TV display.

Masterful display
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1080p

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4K

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8K

Four times the detail, our most realistic picture, ever

With 7680×4320 pixels, our 8K HDR technology powered by our acclaimed X1™ Ultimate processor gives you four times the resolution of 4K for an incredibly immersive viewing experience. Pictures fill your field of view with extraordinary depth and texture. Get close and enjoy the fine details you could never see before

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Picture Precision

X1 Ultimate – Sony’s best processor works  to deliver unbelievable picture quality with 4K HDR clarity.

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Absolute Black

Pixel Contrast Booster to reveal bright, vivid colors and brilliantly refined detail which creates a picture with striking realism

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Warranty

Sony’s proven reliability and back up is unrivalled by all others, 3 year, in home Warranty.

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Resolution

Full Authentic 4K resolution, with deep black and saturation

MASTER Series TVs

Extraordinary resolution, whatever you’re watching

Any kind of content can be upconverted to lifelike 8K resolution with Sony’s unique features. Our X1 Ultimate, twice as fast as the X1 Extreme, precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture, and detail. Even images filmed in 4K and 2K are upscaled close to 8K by 8K X-Reality PRO using a unique 8K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real world textures

Believe in true contrast, precisely controlled

Generating brightness on an 8K panel can be difficult due to its low transmission rate. This 8K TV precisely balances light output across the screen to ensure scenes are full of breathtaking contrast. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by 8K X-tended Dynamic Range PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow

8K X-Reality
TRILUMINOS

Reproduces a wider, more precise range of colors

By widening the color spectrum, TRILUMINOS powered by our X1 processors reproduces more colors than conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life.

Beautiful colors from all sides

Watching TV from the sides is now as satisfying as from the center. Sony’s original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you’re watching.

X-Wide Angle
Backlight Master Drive

Super Bit Mapping HDR

There are thousands of tones, shades, and gradations of light in a sunset. Super Bit Mapping HDR reveals them. It creates smooth, natural 8K TV picture quality as you watch, without the “banding” that can occur on other TVs.

Object-based HDR remaster

With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

8K X-tended
Acoustic Multi-Audio

Making fast-moving scenes bright and clear

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

Dual database processing

One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.

Sony 8K HDR TV
Acoustic Multi-Audio

Hear sound from the right place in the scene

Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio includes a vibrating frame tweeter, a speaker that enables sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of this speaker in high-tone areas, enhancing sound pressure and stability for more realism.

Enjoy multidimensional sound with S-Force Front Surround

Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi-surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.

Netflix Calibrated Mode
TV center speaker mode

TV center speaker mode: The centerpiece of breathtaking sound

Use your PRO BRAVIA as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.

Clearly hear voices

With Voice Zoom, you can hear human speech clearly without having to turn up the volume-ideal for news bulletins and documentaries.

Dolby Vision
Alexa

Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony’s unique ambient optimization technology automatically adjusts picture and sound to your environment.

Say what you want to see with voice search

Spend less time browsing and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for “romantic comedies,” for example, brings up a list of suitable options

Voice search
Cables concealed

Over 5,000 apps, more than any other smart TV

Sony’s Android TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.

Connect with Google Home

Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger

Google Home

Spellbinding 8K Performance