AV installers first choice in performance, value and picture quality
The most confident warranty
Every original thought, authentically reproduced
Moving from film to TV requires content to be digitally compressed, which affects picture quality. In developing MASTER Series TVs, we wanted to recapture the creator’s perfectly finished image as a digital signal while minimizing deterioration. This was a tough challenge requiring a supreme new processor. The Picture Processor X1™ Ultimate
WHY CHOOSE SONY PRO BRAVIA?
HDR is about brightness and contrast, allowing expansive light range between the highest light peaks and the darkest black. Sony’s Triluminos colour technology delivers colour like you’ve never seen before.
Nobody knows more about controlling backlight than Sony. Localised light dimming plus edge-lit LED TV, puts its lights directly behind the screen to produce a stunning, HDR-friendly contrast range.
4K harmony requires serious processing horsepower. This is why Sony developed the X1 Ultimate processor for its 4K displays which adds 4K X-Reality PRO processor to ensure they get the very best picture from the myriad of sources available to us now
With a collection of apps, the Android platform installed in Sony’s TVs is perfectly placed to deliver a seamless smart TV experience. There are thousands of apps to choose from, such as Foxtel Now, video streaming services to games, news providers.
Televisions that convey the directors intent is Sony’s passion. MASTER Series TVs meet the strict criteria of our top engineers and delivers beautiful images. For the first time, creators can explore their imagination and see their vision reproduced in the home.
The most advanced picture processing chip of any manufacturer. The latest decompression algorithm to bring to content to life: EVERY PIXEL – EVERY FRAME
The most awarded, full-featured television you could own
With a pedigree in Capture, Studio production, and broadcast. Sony immediately becomes the display entertainment heaven