Every original thought, authentically reproduced

Moving from film to TV requires content to be digitally compressed, which affects picture quality. In developing MASTER Series TVs, we wanted to recapture the creator’s perfectly finished image as a digital signal while minimizing deterioration. This was a tough challenge requiring a supreme new processor. The Picture Processor X1™ Ultimate

WHY CHOOSE SONY PRO BRAVIA?

HDR

HDR is about brightness and contrast, allowing expansive light range between the highest light peaks and the darkest black. Sony’s Triluminos colour technology delivers colour like you’ve never seen before.

Stunning Contrast

Nobody knows more about controlling backlight than Sony. Localised light dimming plus edge-lit LED TV, puts its lights directly behind the screen to produce a stunning, HDR-friendly contrast range.

Picture Processing

4K harmony requires serious processing horsepower. This is why Sony developed the X1 Ultimate processor for its 4K displays which adds 4K X-Reality PRO processor to ensure they get the very best picture from the myriad of sources available to us now

Android TV

With a collection of apps, the Android platform installed in Sony’s TVs is perfectly placed to deliver a seamless smart TV experience. There are thousands of apps to choose from, such as Foxtel Now, video streaming services to games, news providers.

Reality mastered

Televisions that convey the directors intent is Sony’s passion. MASTER Series TVs meet the strict criteria of our top engineers and delivers beautiful images. For the first time, creators can explore their imagination and see their vision reproduced in the home.

Picture Perfection

The most advanced picture processing chip of any manufacturer. The latest decompression algorithm to bring to content to life: EVERY PIXEL – EVERY FRAME

The most awarded, full-featured television you could own

With a pedigree in Capture, Studio production, and broadcast. Sony immediately becomes the display entertainment heaven

Binge Better – with Sony

Thanks to Netflix ‘Calibration Mode’ to deliver unrivaled streaming picture quality