Premium 4K HDR picture with stunning contrast.

X95J Series | Screen sizes 85″ / 75″ / 65″

4K HDR has never felt more real, with true-to-life contrast and enhanced viewing angles, powered by the all-new Cognitive Processor XR™. Full-Array LED enhanced by XR Contrast Booster 10 delivers an ultra-realistic picture with deep, detailed blacks and refined peak brightness. See an amazing picture from anywhere in the room with X-Wide Angle and X-Anti Reflection technologies.

World’s first cognitive intelligence TV

Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs – built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.

Sony PRO Bravia XR

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Picture Precision

Bravia XR – Sony’s best processor yet works to deliver unbelievable picture quality with unmatched clarity.

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Full Array Black

Full-Array XR Contrast Booster 10 technology reveals bright, vivid colors and brilliantly refined detail which creates a picture with striking realism

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Warranty

Sony’s proven reliability and back up is unrivalled by all others, 3 year, in home Warranty.

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4K Resolution

Super high 4K resolution, to show any image with amazing resolution clarity

Enduring quality – unique 3-year warranty

Enjoying entertainment peace of mind has never been better, with an unparalleled 3-year Sony-backed, in-home warranty.

Picture Features

A world of entertainment apps

Entertainment apps that you love, with help from Google TV. You can now see 700,000+ movies and TV episodes all in one place. Google TV organises all of your subscriptions and organises them for you. Searching is easy, simply say “OK Google, find action movies” to search across all of your favorite apps.

Sony TV builtin Apps
MASTER Series TVs

XR Picture

Enjoy breathtaking contrast on our best-ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimise hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses on real-life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.

X-Wide Angle
Backlight Master Drive

XR Contrast Booster 10

By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

Precise XR Colour

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic

8K X-Reality
TRILUMINOS

XR Triluminos Pro

Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR HDR remaster

With XR HDR Remaster, this TV can detect each object on-screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

8K X-tended
Acoustic Multi-Audio

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

Sony 8K HDR TV
Acoustic Multi-Audio

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.

Netflix Calibrated Mode
Acoustic Multi-Audio

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing.  XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details

X-Anti Reflection

It’s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction.

Dolby Vision
Alexa

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with the instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.

Voice search
Sony Pro Bravia Sound from picture

Acoustic Multi-Audio

Our Acoustic Multi-Audio technology includes frame tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing subwoofers, you’ll enjoy powerful bass, no matter where you place your TV

XR Surround

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Google Home
Sony Pro Bravia Sound from picture

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of the latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV | Voice Search | Google Assistant

Browse 700,000+ movies. LiveTV &  TV episodes across your streaming services, all in one place, organized into what interests you. With Voice Search, there’s no more complicated navigation or typing – you just have to ask. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Chromecast built-in also lets you cast your favorite videos, games, and apps from your mobile device.

Google Home
Sony Pro Bravia Sound from picture

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favorite apps, or even Safari. Share your photos with everyone in the room.

Google Home
Sony Pro Bravia Sound from picture

Smart remote

All your connected devices can be controlled with our smart commander. One button access to video on-demand services brings shows and movies into your room in seconds

Spellbinding 4K Performance

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