Z9J Series 8K | Screen sizes 85″

See the world with extraordinary 8K clarity.

Explore the world with a TV that elevates everything you watch. Powered by the all-new Cognitive Processor XR™, the BRAVIA XR Z9J transforms your content into near-8K quality for incredibly real and immersive pictures. Full-Array LED and XR Contrast Booster 15 creates breathtaking picture quality with deep blacks and intense brightness that make details pop off the screen.

Z9H 8k 85″ – World’s first cognitive intelligence TV

Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs – built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.

Sony PRO Bravia XR


Picture Precision

Bravia XR – Sony’s best processor yet works to deliver unbelievable picture quality with unmatched clarity.


Absolute Black

XR Contrast Booster 15 reveals bright, vivid colors and brilliantly refined detail which creates a picture with striking realism



Sony’s proven reliability and back up is unrivalled by all others, 3 year, in home Warranty.



Authentic 8K resolution, show any image with amazing resolution clarity

8KCat | brands.audioactive
1080p | brands.audioactive


4k Cat | brands.audioactive


8KCat | brands.audioactive


Four times the detail, our most realistic picture, ever | Z9J Series 8K 85″

With 7680×4320 pixels, our 8K HDR technology powered by our acclaimed X1™ Ultimate processor gives you four times the resolution of 4K for an incredibly immersive viewing experience. Pictures fill your field of view with extraordinary depth and texture. Get close and enjoy the fine details you could never see before

Enduring quality – unique 3-year warranty

Enjoying entertainment peace of mind has never been better, with an unparalleled 3-year Sony-backed, in-home warranty.

Picture Features

A world of entertainment apps

Entertainment apps that you love, with help from Google TV. You can now see 700,000+ movies and TV episodes all in one place. Google TV organises all of your subscriptions and organises them for you. Searching is easy, simply say “OK Google, find action movies” to search across all of your favorite apps.

Sony TV builtin Apps

Extraordinary XR Picture

Enjoy 8K pictures that feel deep, natural, and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full-Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light.

Precise XR Colour

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic

8K X-Reality

XR Triluminos Pro

Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses on real-life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.

X-Wide Angle
Backlight Master Drive

XR Contrast Booster 15

By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR HDR remaster

With XR HDR Remaster, this TV can detect each object on-screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

8K X-tended
Acoustic Multi-Audio

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world picture quality. See details such as naturally defined feathers and sharply outlined claws.

8K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 8K pictures with four times the resolution of 4K for scenes rich in depth, texture, and detail.

Sony 8K HDR TV
Acoustic Multi-Audio

8K XR Smoothing

XR Smoothing creates smooth, natural 8K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.

Netflix Calibrated Mode
TV center speaker mode

X-Anti Reflection

It’s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun- or lamplight so you can see pure blacks in brightness and enjoy clear pictures without distraction.

X-Wide Angle

Watching TV from the sides is now as satisfying as from the center. Sony’s original optical design to control the light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you’re watching.

Dolby Vision


Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports, and high-performance games with the instant on-screen action. You’ll also enjoy ultra-smooth gaming with a reduced input lag of less than 6.0 ms, with 4K/120fps and dedicated Game Mode

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.

Voice search
Sony Pro Bravia Sound from picture

Acoustic Multi-Audio

Our Acoustic Multi-Audio technology includes frame tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing subwoofers, you’ll enjoy powerful bass, no matter where you place your TV

XR Surround

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Google Home
Sony Pro Bravia Sound from picture

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of the latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Spellbinding 8K Performance

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